Latest News

Tropical and Terrifying

Usually reserved for sipping summer drinks out of or eaten as a tropical snack, it seems pineapples now have a place at Halloween, with Asda expecting to sell 100% more of the spiky fruit compared to the same period last year as more customers are opting for alternative fruit and veg to carve. James Tilson, our pineapple buyer, spotted an increase in the number of pineapples flying off shelves in Halloween last year, and after seeing numerous social media influencers continuing the trend for ...

Posted: Tuesday 30th Oct 2018

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Standing proud between the pumpkins

We’ve worked with our British growers to harvest over 1.6 million pumpkins for Asda customers. With the adoption of a ‘lo-fi’ growing method, we’ve ensured that the best-quality pumpkins are available for the scary season. K J CURSON GROWERS LTD protected their pumpkin crop by populating their fields with tried-and-tested scarecrows to ward-off wayward birds. Standing proud between pumpkins, the scarecrows have helped to cultivate almost two million pumpkins, keeping t...

Posted: Wednesday 24th Oct 2018

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Monster Melon Harvest

The recent heatwave has helped our grower produce more watermelons than ever before. This year has seen a harvest of over 8,000 British watermelons - a whopping 1,230% increase vs 2017! Watts Farms have taken full advantage of the hot, sunny weather to replicate conditions in warmer European climates, using polytunnels and insulated soil, so that heat is created naturally. Weighing on average over 2kg, these British watermelons are showing sugar levels comparable with those of Spanish producer...

Posted: Friday 14th Sep 2018

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Outstanding Traceability

Red Tractor is the largest food standard scheme in the UK and is an easy signpost for consumers looking for British food and drink that they can trust. Red Tractor has some of the most comprehensive farm and food standards in the world. Every working day in the UK, independent inspectors conduct inspections so that consumers can be confident that the food they buy is traceable, safe and responsibly produced and has met standards set by experts in their field. The technical team at our site in ...

Posted: Thursday 13th Sep 2018

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We had heat, we had pain, then we finally got some rain

Jon Wynn, our Technical Manager for vegetables, has been out on the road assessing the impact of Britain’s record-breaking weather on our vegetable growers. We source all our fresh produce from carefully selected approved growers. We provide our growers with forecasts of what we expect to sell several months ahead from when it is on sale in our stores. Growers will then carefully plan planting times and the varieties of the vegetables that they grow. They aim to ensure that each wee...

Posted: Friday 7th Sep 2018

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